Creative Copywriter & Content Strategist
Adding oomph to your content to make people go “Ooh, wow.”
Meet your lean, green* writing machine
*Don’t worry, I’m not the Hulk. Or am I?
I’m Safiya, a Berkshire-based copywriting expert.
My ambition is to help do-good brands, like yours, get in front of the noses of people that matter.
How? Long and short-form writing, storytelling, SEO, messaging and content strategy. All while helping you nail your brand tone of voice.
Talking about your brand can seem daunting (like, where do you even start?), but with me, it doesn’t have to be.
I’m all about injecting personality into complicated or jargon-filled copy. I turn it into something with a bit more pizazz! This isn’t about sugarcoating. It’s about ensuring your words hit the mark so your brand can achieve its purpose.
Yeah, but how?
It’s all about connection, baby!
It’s at the heart of all great copywriting. And, the best way to connect with your customers is through positive emotions. Show them the person behind your brand. Share an authentic human personality rather than a corporate robot. Get them feeling inspired or all warm and fuzzy, and you’re onto a winner.
Luckily for you, I’ve got buckets of experience writing. I've helped more companies, industries and countries than I can count on all my fingers and toes. It’s what happens when you spend many years working at various PR and digital marketing agencies.
My words are jet setters. They've popped up in the Middle East, USA, South America, Asia Pacific, Europe and, of course, the UK. My closest client is mere minutes away from my home!
When I’m not flexing my writing muscles? I bend myself into a pretzel on my yoga mat, pet every animal I meet and *try* to keep my limbs intact while roller skating.
Oh, and I am also a published poet (indulge me by heading to my portfolio).
My Experience
How you know I know the stuff I know - you know?
Two-Degree Spree
I bagged myself a first-class BA in English and American Literature with Creative Writing from the University of Kent. I loved it so much that I stayed for another year to complete an MA in The Contemporary, which I also got top marks for.
PR Hun
After graduating, I jumped into a PR role and quickly learned the art of persuasive writing. I worked on luxury travel and hospitality brands for a couple of years before moving into high-end interior design, tech and lifestyle.
Writing Wizard
If only waving a magic wand could conjure up great copywriting. Nope, instead I’ve honed my skills across 6+ years of professional writing with plenty of training courses along the way to keep me up to scratch.
Wanna work with me?